LIIAR Analysis

Language – All the text is in a similar front which is a sans serif type of font, most of the text is bold and stands out against the grey background. As well as the bold text flash's are also used to draw more attention to the main story and other extra information about the magazine. A range of photos are used on this front cover from studio photographs to location shots. The main focus is the medium close up of Oli Sykes, there are then smaller photos around the edge of the page that highlight different stories and giveaways within the magazine, some of the photographs are framed whereas others blend with the background.

Institution – Kerrang magazine is produced by Bauer media, Bauer media is Europe's largest privately owned publishing Group and owns over 80 influential media brands that cover a wide range of interests, and produces over 300 magazines in 15 country's. It also owns radio shows such as kerrang radio which has 1.3 million listeners making it the biggest commercial radio station outside London.

Ideology – Kerrang promotes the newly emerging scenes of emo and thrash whilst also covering the scenes more traditional and influential bands. The mean age of readers of this magazine  is 22, this younger profile is usually harder to reach, and by having this it makes Kerrang have good advertising space for things like film and games, mobile technology and government messages. They aim to represent a balance of bands and scenes to guarantee that they are showing enough of each to satisfy there readers as well as introducing new artists, bands and scenes. They aim to focus on the biggest events that are going on each week. Also Kerrang! partnered with Paco Rabanne to promote Black XS to  give readers the chance to enter their bands to win a recording deal this cross promotion acquired 500 participants and resulted in a boots in the number of hits on kerrang.com.

Audience – the reader of kerrang is someone who lives and breathes rock music, a trend setting individual who has a strong moral code and is heavily influenced by their music icons. It has many dedicated readers with 87% of the readers buying every issue. Its readers also have an 52% abc1 profile, showing that the average reader is very knowledgeable, even though the mean age of the reader is only 22. kerrang readers are also the heaviest music consumers , the average reader will purchase over 6 albums per month on average.

Representation – The main image is a shirtless man who is  covered in  tattoos , this shows that the magazine is aimed at a young, alternative audience and  also shows  that it is a magazine consisting of a rock/metal genre.  The word ‘kerrang!’ is in a  display font and appears  to look like a smashed mirror, perhaps smashed by the music being too loud’ kerrangs slogan is ‘live life loud’ so the smashed mirror effect could relate to this.