Language - There is very little text on this front  cover, most of the text is logos of both the magazines and bands featured, however there is a small amount of test which is a sans serif type of font. The text is very bold and the red and white contrast with the black background. This magazing breakes alot of conventions by not having things like a screamer or kicker. 

 

Institution - Metal hammer is produced by 'Future Publishing'. It is a monthly magazing produced in the UK and usually features various metal artists. However it is also produced in several other countries by different publishers. Future Publishing is one of the UK's largest media companys and produces over 150 magazings for films, photography and video games, to name a few. The American version of this company (Future US) is a subsiduary of Future publishing.

 

Ideology - Metal Hammer  is one of the only music magazine that covers both the traditional and nu-metal bands as well as other sub genres such as punk, hardcore and gothic rock. The mean age of the readers of this magazine is 22, this younger profile is often harder to reach. Metal Hammer aims to satisfy fans of the more established and traditional metal bands as well as help to break new artists into the scene and to keep readers informed of everything happening in the world of metal as it reports on the British scene as well as all that's happening in the US and all around the world.

Representation - The main focal point is the image which takes up most of the magazine cover, this is alot more interesting than cover photos usually are as it is edited to make it look like the man is punching through glass and shattering it, we can also see two other men in black and white in the shards of glass behind him. The masthead is in a font which looks alot like cracked stone, this fits well with the name (metal hammer) and could also refer to the genre or etal music which is oftens seen as loud and heavy.