Left Third - the far right of the page, the major news stories are usually placed here.
Mast Head - the magazines title, it is usually placed in the top left corner.
Barcode - Read electronically and decoded into usable information.
Splash - It looks like a visual splash on the page.
Kicker (Teller) - It leads you in and then explains.
Skyline – It’s at the top of the page, it usually informs people about offers or people/bands appearing in the magazine.
Graphology - The use of graphics it includes the colour scheme and design.
Colour Scheme - The specific/stylistic/ thematic types.
Screamers - Would be verbally spoken/shouted, with a '!'.
Cover Lines - The stories included in the magazine.
Sell Lines - The title of the piece itself, it is like the brand identifier and is usually found underneath the master head.
Credit - The name of the photographer.
Flash - Similar to a 'splat' it is a graphic that looks like a visual flash on the page.
Anchorage - A small amount of writing that explains the photos.
Price - The magazines cost.
Date - The date he magazine was issued.
Issue Number - A tally of magazines.
Teaser - A word or phrase that acts as an attention grabber.
Subtitle - A smaller headline that may summarise the feature.
Font - Size and style of the type face.
Colour - Specific/stylistic/thematic types.
Graphics - Graphical shapes to highlight features
Offers/Adverts Blurb - Banner style shape featuring free products/promotions.
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